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Olive Oil Comes To LazyTown
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http://www.elmundo.es/elmundo/2011/0...305362834.html
Ana has asked me to post this here:
http://www.elmundo.es/elmundo/2011/0...305362834.html
Olive oil arrives in Lazy Town
Magnús Arnason, creative director of the series, with a bottle of oil at Expoliva. | M. Cuevas
Maria Amelia Brenes | Jaen
Updated Sunday 05/15/2011 17:53 hours
Olive oil is present in the markets of practically the whole world; now, it takes a qualitative leap and lands in 'Lazy Town', a children's series that tries to instill healthy habits in the little ones. This, precisely, makes it the ideal space to promote the consumption of this product, which will appear in the kitchens of the 'Lazy City' next fall, when the 13 episodes originally planned and on which it is already working are broadcast. .
"We must train children based on what the Mediterranean Diet Foundation tells us and we have to work hard so that, when they pass adolescence, they can be our best ambassadors," said Pedro Barato, president of the Olive Oil Interprofessional , entity responsible for an initiative to which the Icelandic series has joined with obvious enthusiasm.
"We love the idea of using synergies and working together on projects that will improve children's lifestyles, offering parents a tool to educate their children in values", assured José Félix García, director of the brand Lazy Town in Spain.
As he explained, the intention is to include oil and other products of the Mediterranean diet within the argument, so that children are encouraged to use them without realizing it. "The idea is to show, for example, the oil as the icing on a salad, so that children perceive it as something positive and want to do it, to emulate their heroes", pointed out García, who has also announced that he is going to Add a new character.
And in that process, most likely, Magnús Arnason, creative director of the series, has a lot to do with it."The concept of Lazy Town has existed for 16 years and in this time we have promoted the consumption of fruits and vegetables as healthy diet options for the whole family. Olives and olive trees fit perfectly into our line, so the more options, the better," he pointed out.
The collaboration between the Interprofessional of Olive Oil and the series is one of the initiatives that the first is presenting at the International Fair of Olive Oil and Related Industries, Expoliva 2011, among which the promotion campaign of the Spanish Breakfast, the which you want to export, as a concept comparable to British breakfast or continental breakfast, to the whole world.
Magnús Arnason, creative director of the series, with a bottle of oil at Expoliva. | M. Cuevas
Maria Amelia Brenes | Jaen
Updated Sunday 05/15/2011 17:53 hours
Olive oil is present in the markets of practically the whole world; now, it takes a qualitative leap and lands in 'Lazy Town', a children's series that tries to instill healthy habits in the little ones. This, precisely, makes it the ideal space to promote the consumption of this product, which will appear in the kitchens of the 'Lazy City' next fall, when the 13 episodes originally planned and on which it is already working are broadcast. .
"We must train children based on what the Mediterranean Diet Foundation tells us and we have to work hard so that, when they pass adolescence, they can be our best ambassadors," said Pedro Barato, president of the Olive Oil Interprofessional , entity responsible for an initiative to which the Icelandic series has joined with obvious enthusiasm.
"We love the idea of using synergies and working together on projects that will improve children's lifestyles, offering parents a tool to educate their children in values", assured José Félix García, director of the brand Lazy Town in Spain.
As he explained, the intention is to include oil and other products of the Mediterranean diet within the argument, so that children are encouraged to use them without realizing it. "The idea is to show, for example, the oil as the icing on a salad, so that children perceive it as something positive and want to do it, to emulate their heroes", pointed out García, who has also announced that he is going to Add a new character.
And in that process, most likely, Magnús Arnason, creative director of the series, has a lot to do with it."The concept of Lazy Town has existed for 16 years and in this time we have promoted the consumption of fruits and vegetables as healthy diet options for the whole family. Olives and olive trees fit perfectly into our line, so the more options, the better," he pointed out.
The collaboration between the Interprofessional of Olive Oil and the series is one of the initiatives that the first is presenting at the International Fair of Olive Oil and Related Industries, Expoliva 2011, among which the promotion campaign of the Spanish Breakfast, the which you want to export, as a concept comparable to British breakfast or continental breakfast, to the whole world.
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