• LazyTown Concept

    Published on 4th June 2014 08:30  Number of Views: 2505 
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    MAGNUS SCHEVING
    Producer and Writer of LazyTown
    Entrepreneur/World-Class Athlete




    Magnús Scheving is an athlete, entrepreneur, writer and producer whose infectious creativity and entrepreneurial spirit has ...
    Published on 25th August 2010 07:45  Number of Views: 2054 
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    Written by John Kaponi
    The London Daily News. August 25, 2010

    Interview with the creator of Lazytown Magnus Scheving and "Stephanie" Julianna Rose Mauriello



    If you are one of those parents who does not want to see their child eat themselves to oblivion, or waste precious time playing moronic games on a games console, there are very few choices open to parents. One of them is to watch "Lazytown" the show developed in Iceland by Magnus Scheving promoting "balance" in the lives of children and exercise. ...
    Published on 28th October 2008 15:55  Number of Views: 19 
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    Written by Maria Suurballe
    Play The Game Magazine. October 28, 2008

    The Icelandic fitness champion, filmmaker and creator of LazyTown, Magnús Scheving, has convinced children around the world to pick fruit and water instead of chocolate and soda water. The recipe is the idea of LazyTown, the ingredients are a combination of play and positive stimulus.

    For more than ten years, Magnús Scheving has literally jumped and hopped around in Icelandic schools, and he has made handstands and back handsprings in all the kindergartens of the saga island. All in order to teach Icelandic kids and their families a more healthy and active lifestyle. Children run, they jump, they bend, and they move without thinking about it. ...
    Published on 12th October 2006 01:57  Number of Views: 62 
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    Written by Dagny Kristjánsdóttir
    Paper, October 12, 2006

    Kimberley Reynolds, a leading British scholar in the field of children´s literature, says that people’s attitudes toward childhood can be grouped into four main categories. First, there is nostalgia for the traditional childhood; then a tendency to view children as victims; next, as the opposite, or devils; and finally, simply as a market phenomenon. The phenomenon of Latibær (LazyTown) unites all these views in a particularly intriguing way. ...
    Published on 1st June 2003 09:00  Number of Views: 2110 
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    Written by Simon Ashdown
    KidScreen June 2003

    While children's fitness may just now be shaping up as the issue du jour in North America, Reykjavic, Iceland's LazyTown keyed into its importance 11 years ago. Founded by fitness guru and lecturer Magnus Scheving, the LazyTown concept launched in 1992 with a mandate to improve health of children. Since then, the multi-million dollar icelandic francise has grown to encompass books, board games, videos, CDs, a radio station, theatrical productions, and even ...
    Published on 5th December 2002 12:05  Number of Views: 1646 
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    Written by Inga Rún Sigurðardóttir
    MBL - Fólk í fréttum 2002

    Latibær has a new look and townspeople have got American names and looks. Inga Rún Sigurðardóttir talked with Ágúst Frey Ingason, Secretary General, about the expansion.

    Life and animation are around Latabæ these days, and perhaps Americans may not have to wait long for a chance to get acquainted with the Sports, Solla Stare, Gogga Mega and Glanna Crime, or Sportacus, Stephanie, Pixel and Robbie Rotten, as they are called in English. ...