Published on 1st February 2011 05:00
Number of Views: 5994
Written by Helen Jones
FITNESS, FEB/MAR 2011
Revolutionising kids’ fitness
LazyTown is a kid’s entertainment and lifestyle brand with an internationally acclaimed TV show, live theatre shows, music, magazines, DVDs, apparel and merchandise. Not only does that make it one of the major children’s brands of the world, but it has a unique competitive edge in promoting a healthy lifestyle for kids. LazyTown’s mission includes partnering with companies all over the world – a retail alliance with Asda saw a 41% increase in fruit and vegetable sales.
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