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    Published on 14th May 2011 11:29  Number of Views: 63 
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    LAUGARDAGUR, May 14, 2011

    Interview Stefán Karl Stefánsson [google translation]

    Most children know the actor Stefán Karl Stefánsson, if not as himself at least as Robbie Rotten. Stephen Karl lives in the United States, plays The Grinch there, has four children and sometimes misses Iceland and working in Latabæ. ...
    Published on 1st February 2011 04:00  Number of Views: 2007 
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    Written by Helen Jones
    FITNESS, FEB/MAR 2011

    Revolutionising kids’ fitness
    LazyTown is a kid’s entertainment and lifestyle brand with an internationally acclaimed TV show, live theatre shows, music, magazines, DVDs, apparel and merchandise. Not only does that make it one of the major children’s brands of the world, but it has a unique competitive edge in promoting a healthy lifestyle for kids. LazyTown’s mission includes partnering with companies all over the world – a retail alliance with Asda saw a 41% increase in fruit and vegetable sales. ...
    Published on 18th January 2011 04:22  Number of Views: 246 
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    2. LazyTown Concept
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    Describtion of the Latibaer Books
    Kristjánsdótter, Dagný (18 January 2011). "PART II: Filmic Translations Chapter 9: Sportacus Saves the Day!". In Weldy, Lance. Crossing Textual Boundaries in International Children's Literature. Cambridge Scholars Publishing. p. 137.

    Áfram Latibaer!

    In the first book, Áfram Latibaer!' (1) (Go LazyTown!), "the athletic elf," a forerunner to Sportacus, comes to LazyTown. The children there are in bad shape due to lack of exercise, computer games, and watching television. They are either overweight or too skinny and are sick in body and soul. The mayor summons the elf because all villages in the country have to hold a sports festival for children, but LazyTown cannot compete in any area, and it is in a crisis. The athletic elf shows the children that they can lead a better and more enjoyable life with nutritious food and lots of exercise and games. He runs about distributing advice and reminder notes, and the children welcome these, echoing the didactic tales of the eighteenth century in which the student declares that he has now understood the error of his ways and thanks the teacher with many fair words for having shown him the proper way. ...

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