Published on 1st June 2003 09:00
Number of Views: 6480
Written by Simon Ashdown
KidScreen June 2003
While children's fitness may just now be shaping up as the issue du jour in North America, Reykjavic, Iceland's LazyTown keyed into its importance 11 years ago. Founded by fitness guru and lecturer Magnus Scheving, the LazyTown concept launched in 1992 with a mandate to improve health of children. Since then, the multi-million dollar icelandic francise has grown to encompass books, board games, videos, CDs, a radio station, theatrical productions, and even
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